La Barba is a leading artisan coffee roaster on the west coast. When they were accepted into grocer's such as Kroger, Harmon's and Macey's they needed to update their packaging and stand out from the competition.

I worked closely with the La Barba team to help reposition them strategically, expand their brand visual language and reflect their elevated brand to transform them into a premium, high-end artisan coffee in the retail space. Visually, I aimed to elevate their look and lean into what differentiates them in the marketplace.