Surface Skis is small brand but a big threat to larger competitors in the snow sports industry. Surface created a stronghold cult-like market in the industry that is sought after today - one that many other snow-brands seek to tap into.
OBJECTIVE: Create a cohesive line of graphics and create a fresh story annually based off natural elements. Including ski graphics, soft goods, accessories and website design.
- Our focus with ski graphics this season was to capture the solid real estate that one color can hold and attract. Implementing very little textures, using only the surface to build the canvas.