There was a gap to be filled in standard bed pillows, thus, Urban Bloom was created and engineered to fill this gap.
Working with Process Agency, we were bored of what the current market had to offer. Sales pitches and noisy packaging claims all with random specs being thrown at us - the infinite marketing features that don't really exist and don't actually improve our sleep - Urban Bloom chose to eliminate all the fluff and all the noise, breaking the traditional mold through differentiating with branding, design, and packaging.
It's a "lack of design" that articulates the calmness in our product. A calmness that starts from matte black packaging, void of noisy sales pitches and claims.